PUBLICATION
S.O.S.: Does Your Search Engine Results Page (SERP) Need Help?
Type
Conference Paper
Year
2015
Authors
Andreas Both
Research Area
Event
33rd Annual ACM Conference on Human Factors in Computing Systems
Published in
Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems (CHI "15)
ISBN/ISSN
978-1-4503-3145-6
Download
Abstract
Over the past 20 years, search engines have become the entry point of the WWW. Due to evolving needs for different and new kinds of information, the interfaces of search engine results pages (SERPs) change over time. Thus, their usability must be continuously evaluated to ensure user satisfaction and competitive edge. As no complete solution exists, we present S.O.S.: the SERP Optimization Suite. Our approach comprises (a) WaPPU, which is a near real-time tool for evaluating web interfaces based on usability scores, and (b) a catalog of best practices that maps bad scores to potential causes and corresponding adjustments for optimization. During a case study in which we assessed and optimized a real-world SERP, S.O.S. has proven its feasibility and effectiveness by significantly improving the SERP's usability.
This full paper has been awarded a Best Paper Honorable Mention Award at CHI 2015.
Reference
Speicher, Maximilian; Both, Andreas; Gaedke, Martin: S.O.S.: Does Your Search Engine Results Page (SERP) Need Help?. Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems (CHI "15), pp. 1005-1014, 2015.
