Masterarbeit
Analysis of Large Language Models in Creating User Personas: A Comparative Study Across Cultures
Completion
2025/01
Research Area
Students
Atefeh Kasiri
Advisers
Prof. Dr. Lewis Chuang
Dr.-Ing. Sebastian Heil
Description
The emergence of large language models (LLMs) has changed the world and human lives in many different ways. Human-centred design is an approach to solving problems in different fields such as process, product, service and system design, management and engineering by involving the human perspective in all process steps.
This research aims to investigate how precise LLMs can represent human perspective and compare different ways of user persona creation with the help of LLM, the study will involve the design of forms to create user personas, and people from 3 distinct countries will participate in the survey and then LLM will be promoted to create user personas with and without feeding it with the collected data from real people.
A statistical test and data analysis will be conducted to compare the accuracy, comprehensiveness and cultural relevance of the personas created in different ways for different countries. the results will provide insights into the performance of LLMs in understanding and representing user characteristics across diverse cultural contexts.
